We live in an era of dynamic change. My profession - marketing communication, did not even exist 10 years ago as a true discipline of its own, and even now there are positions that still also mix secretarial or accounting with MarCom. Not to mention that when I graduated from university 18 years ago and I started my career, the profession simply did not exist. Hey, the Internet was just started out and email was a novelty on my first job! I even remember operating a Telex machine on one of my summer jobs as a teenager (Telex machines came even before the fax...).
When I think of all that has already changed in the world during my adulthood I feel positively ancient, although I am but 43 years of age! But this era of change, which is only becoming faster and faster (My eldest son was born before the smartphone, but my daughter was born into the iPhone era) I find it most difficult to write about any prognosis 50 years into the future.
I ask myself, will it really look like one big modern space station? Will the new modern city look like a scene form Star Trek? Or perhaps we will deplete all the reserves of our planets so that my children will have to move back to caves! and how shall we live without fuel and electricity? When I was a child, many TV series dealt with this theme, the depletion of the earth and return to ancient lifestyles alone side some innovative technologies...put a super hero or a mad scientist into that scenario and you have a promising concept for a TV show in the 1980's...
While I am trying to write about the future, I find myself mentioning the past more and more. Well the future is truly unknown, that's the whole point, isn't it? I want to hope that in 50 years time, when my children are adults in the middle of life, just as I am now, they will be able to indeed live in a better world. A world in which many differences and conflict would have been settled. A world in which religion and faith were not abused by extremists and politicians. A world that combines modern technology with good old traditional community and communication. A world that is not all cold modernity, but also warm nature, a world with more freedom.
Its a world in which we use innovation for the benefit of mankind and the preservation of the earth and its resources. A world, in which we know how to better look after our world and all the people in it. We can each do out bit to work towards such a future. Recycle a bit, learn about other cultures, smooth over differences in one's own circles and educate your children towards values of empowerment, sharing, assistance and development. Take your baby steps that will eventually accumulate towards the goal, one by one. These wishes are not just fluff! But I also hope that 50 years is enough to realize some of these objectives, I am a realist, but one can stop for a moment, and simply hope.
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